With spring in full swing, the warmer weather is likely to increase the number of customers that come in to your restaurant. This means that your revenue is going to spike. For that reason, you need to make sure that you have something new and exciting to offer your existing and potential customers. You are probably going to want to add a couple of new items on your menu and probably run a couple of Mother's Day promotions.

Especially if you own a small business or are in a sales-related industry, marketing is everything. The way that you market your business, service, or product can make the difference between thriving or merely surviving in a cut-throat, competitive world. If you aren't actively marketing your business, amp up your efforts with some direct marketing tools that a small business really shouldn't be without. Three tools of the trade to consider for marketing your business are: